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Spotify: Do it all at Once
Because GenZ lives such busy lives, they multitask to save time.
Spotify Audiobooks can seamlessly be incorporated into their packed schedule, as audiobooks allow users to complete their daily tasks as they listen.
Users do not see Spotify as a multidimensional platform that offers more than just music. We will show that users can complete their daily schedule while using a single app for all their listening needs.
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Each ad takes a relatable situation where people frequently multitask and shows users that they can easily incorporate audiobooks, podcasts, and/or music into their routines.
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Out Of Home Ads will be placed in popular city areas and public transportation spots.
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Stickers with QR codes will be placed in areas where GenZ frequently multitasks, such as coffee shops, supermarkets, and gyms.
Users can scan the QR code to get audiobook, podcast, and music recommendations that align with their location.
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In-App pop-ups will introduce users to “Blended BOOKlists,” a feature that allows users to create a shared list of audiobooks with their friends.
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Users can plug their to-do list into Spotify or import it from their Notes app, and Spotify will then create individualized to-do lists that incorporate the books on their BOOKlist. Users can get the first chapter free of the audiobooks that are on their to-do lists.
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Stickers placed in grocery stores
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Stickers placed in coffee shops
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1. When users first open the app, they will get a pop-up notification that will give them the option to click the “Create BOOKlist” button.
2. After clicking this, can start a blended BOOKlist with their friends, adding whatever books they would like to listen to.
3. At the top of the blended BOOKlist, users will have the option to click in and out of their “to-do” list that is provided through Spotify.