TUMS: Tell a New Story

Pregnancy:  A total sacrifice of food freedom and social life. A complete halt to a woman's regular life. Right? 

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Wrong.

 

The new generation of expecting mothers have a different perspective:

Millennial women do things their way and are not ready to stop. They work their pregnancy around their lives, rather than planning their lives around their pregnancy.

 

Yet, heartburn and stomach problems caused by pregnancy can get in the way of this plan.

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Using nursery rhymes, we create realistic accounts of this. We have taken classic tales and put a modern twist on them, to target pregnant millennials.

 

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